VoiceHer

Conducting research of users based in Sweden -
An NDA Project.

Client
VoiceHer (an NDA Project)

Role
UX Research Intern

Timeframe
3 Months

Project Overview

VoiceHer was an audio chat-based platform for women to connect with like-minds. It had rooms where one could enter to discuss literally anything at any time of the day. Additionally, they organized coaching sessions online by renowned coaches across Sweden.

My responsibilities included:

Providing a comprehensive review of the VoiceHer mobile app (Heuristic Evaluation)
Taking notes & moderating the user interviews to understand their pain points
Conducting interviews with coaches & users to understand their needs
Synthesizing interviews to create personas

Goal

To understand the needs of users and coaches who interact with the app on a daily basis

Research

During the 3 months, I moderated 3 interviews with the UX Researcher and I, conducted 3 interviews with app users based in Sweden.

Key Findings

Poor navigation & intuitiveness can disrupt user interaction
As this app is mainly for women to audio-chat, user research showed that they expect ease of use as they are usually multi-tasking.

My deliverables

At the end of the internship,

I delivered a heuristic evaluation report
I delivered a coach-based persona
I delivered a user-based persona

Learning

Since it was my first opportunity, I thrived every day to learn the nitty-gritty of research in User Experience Design.
Very early, I understood the significance of note-taking as they uncover several "golden nuggets".
Providing a safe environment is very important for interview participants for them to express their opinions and feelings freely.